The Holding Company

The Holding Company is a boutique marketing agency specializing in visual, dimensional and digital solutions.

Our Creative Director and Founder Betty Newman is a nationally recognized trends forecaster and creative marketing consultant with a long standing reputation for helping marketers, brand managers and PR professionals create marketing solutions that engage target audiences and propel brands into the future of consumer interaction.

Clients from New York to California call on us for the best in emerging trends, design, packaging, products, and digital technology. We work with executives in beauty, fashion, media, public relations, spirits, technology and financial services.