THE HOLDING COMPANY
The Holding Company is an experiential marketing company specializing in visual, dimensional and digital solutions.
Our Creative Director and Founder Betty Newman is a nationally recognized trends forecaster and creative marketing consultant with a long standing reputation for helping PR professionals, marketers, and brand managers to create marketing solutions that engage target audiences and propel brands into the future of consumer interaction.
Clients from New York to California call on us for the best in emerging trends, design, packaging, products, and digital technology. We work with executives in beauty, fashion, media, public relations, spirits, technology and financial services.
TESTIMONIALS
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The client and my internal team only had wonderful things to say about each piece of collateral that was designed. I cannot thank you enough for the work that you did and producing everything under such a tight time period. We will definitely be working together in the future and will recommend The Holding Company whenever I am asked. Thank you again for everything!”
- Cosmetic Client
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Apparently Jim’s phone is ringing off the hook with calls from sales guys who are saying it’s the most amazing package they’ve every received. With that in mind, I think we should order 100 more!”
- Liquor Client
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The executive kits you made are a HIT! Our General Manager loves them and wants to execute them for every retailer.”
- Cosmetic Client
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Just got the cocktail essential kit, oh my god it is amazing! Can the Editor and Chief get a kit too? We are obsessed. I’ll of course be sure to give it lots of love and press. Thank you a million!”
- Food Editor
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The Holding Company are perfectionists! I trust Betty and her team with all my clients’ deliveries for influencers, editors and celebrities alike. Her creativity and attention to detail is unmatched and my client even remarked on how the tissue paper always has the “perfect pouf.” With unboxing frequently being shared across social media, it’s more important than ever for deliveries to be packaged beautifully (and arrive that way!). When The Holding Company sends out my packages, I never have to worry— Betty even has a rain plan! I can’t recommend The Holding Company enough.”
- PR Firm
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This is the BEST editor delivery I have ever received”