CHALLENGE: 

How do you position a brand extension that epitomizes freshness and the new shared economy?

SOLUTION: 

You create a box that converts into a table, stock it full with the latest MEZE™ Dip flavors, fresh vegetables, crackers, & collateral materials that are produced on growable tomato seed paper, add a restocking opportunity and you are all set to share these edible delights with your besties and followers on social media too!